/ innovation

What drives innovation?

The danger to any business that does not innovate is that the current service offerings will move along the product adoption curve and potentially become commodities which may only be demanded at a lower price, or not at all.

To resolve this potential danger some thoughts and suggestions for what drives innovation ...

  1. Annoying experience drives innovation ... innovation evolves when a gap is identified. Likewise user experience drives innovation ... a sucky user interface is an invitation for something better.

Comments are very welcome, do you agree, disagree or have other suggestions?