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Social media marketing campaign planning challenges

Interested in thoughts what is your biggest challenge when developing social media marketing campaigns?

Recently on Twitter @mattcameron asked the question what is your biggest challenge when developing social media marketing campaigns, following are some of the very interesting responses and replies:

  1. automating digital marketing
  • providing a responsive customer journey
  • having content that resonates with my audience
  • not to appearing spammy
  • getting enough people following so that people see my message
  • getting my social media services to integrate
  • putting work, time and effort into growing my networks
  • gaining more followers that lead to customers
  • getting a return on investment
  • getting started
  • knowing where to start
  • making an authentic connection with my audience

Observation is that time, effort, planning and strategic thinking are required to nurture and grow a community on social media.

Thank you everyone for your awesome comments.

About this question, every couple of weeks on @mattcameron a social media marketing question is asked, for comments and thoughts about previous related posts have a look at #SocialMediaMarketing.

Let's keep the conversation going, add comments and this post will be updated accordingly.