Recommendation and takeaway ... when engaging on social media always use your own voice.
Recently on Twitter @mattcameron asked the question what parts of social media marketing is it OK to automate?
Comments indicated people don't like bots when there should be personal communications. Reflection ... social media marketing automation is OK provided it does not make you sound like a bot. Recommendation and takeaway, when engaging on social media always use your own voice.
Let's keep the conversation going, add comments and this post will be updated accordingly.